This feels like a strange thing to type, but here we are. I’m going to explain to you in detail why you need a blog mission statement. Why is this strange coming from me? Well, for any of you that follow my blogging at DaedTech, you know that I have a, shall we say, “skeptical”…
I can picture the scene, and you probably can too. You head down to the local coffee shop at a non-peak time. After minimal wait, you tote your hot coffee and cool laptop to a quiet corner of the shop near a sunny window. Then, seated, you interlace your fingers, invert your arms, and push…
Imagine that you pay someone to write a blog post for you. You commission a post. The writer’s mission is to highlight some of the finer points of your SaaS offering but without seeming sales-y. He should talk about the problem and the solution in general terms while happening to mention your offering in passing. You…