I’ve been a blogger now for more than seven years. And I have to say, it took me an embarrassingly long time to understand the true nature of the blog post title. My hope today is that you may learn from my folly. There Are Actually (At Least) Three Flavors of Blog Post Title If…
SEO, SEO for techies, techies SEO, SEO in technical blogs, SEO in technical blogs not marketing, techie, techies, SEO… Oh, hi! I didn’t see you there. I was just stuffing this post with keywords in the first paragraph in order to trick Google into ranking this page for the term “SEO for techies.” Or really,…
Hit Subscribe is a content agency, and a growing one at that. Don’t worry. This isn’t going to be a post about how great we think we are, which I’ve advised you not to write in the past. Our growth matters in this context because it’s made me realize that there is something of an…
Because I have some reach in the tech community and blogging is my thing, I find that people reach out to me somewhat regularly. This outreach takes all forms, but of particular interest today is people hoping that I’ll share some post they wrote. Almost invariably, here’s how this goes. An ambitious soul decides that…
Here at Hit Subscribe, our mission involves helping techies and tech companies. We’re techies, our customers are tech companies, and their customers are techies. This means that everyone involved has a strong appreciation for data and empirical concerns. And because of this, our customers disproportionately want to talk to us about blogging ROI. How do…
Sometimes it feels as though cold email is the bane of my existence. This is weird on some deep level. While I do own multiple businesses, making me a frequent target, it’s not as though I spend a ton of time dealing with it. It’s just… well, let’s do this. Take a look at an example. A…
I’ve covered the subject of WordPress before on this blog. In a post about how to integrate Google Analytics, I made the case that you should use WordPress instead of static site generators or any other means of providing content. When you have a commercial mission for your blog, WordPress is the most expedient option. I…
Today’s post is about writing tips, to be sure. If it weren’t, I’d have just treated you to some pretty disingenuous clickbait. But I want to be clear that these are writing tips for blogs that have a mission. Why make that distinction? Well, because if you’re writing for personal fulfillment, then you should write…
Alright, let’s acknowledge the elephant in the room. Hit Subscribe’s mission involves helping companies with their blogs, prominently including writing posts for them. So if you ask us whether you should outsource blogging, you can probably predict our opinion on the matter. But here’s the flip side to that. We didn’t just randomly decide out…
Long before the concept of “interlink” or “blog” ever came about, we had newspapers and magazines. As I grew up, my taste in these things changed. Sports Illustrated replaced kids magazines, and then Time, local newspapers, and Popular Science replaced those. But the way I consumed the periodicals remained largely the same. I had columnists…
Blogging can seem deceptively easy. You write a blog post about whatever’s on your mind whenever you feel like it. Then, you sit back and wait for the inbound marketing to happen to you. Heh, I wish. Instead, reality intrudes. Writing about whatever you feel like (which is often yourself) doesn’t work very well for…
I make an earnest effort to fight the curse of knowledge. Truly, I do, because it’s essential for any decent blogger. But I struggle with this when new bloggers and aspiring bloggers approach me with the following sentiment. I don’t know what to write about because bloggers I follow have already covered everything I know.…
In this post about a mailing list, I’m going to depress you and then make you feel better. And I’m going to depress you about how others consume your social media and blog posts. Don’t worry. I’m not going to depress you in an existential, Kafkaesque kind of way. Think more of a cognitive-bias-busting kind…
This is a question I’ve now received from a variety of parties, in a variety of circumstances. Hit Subscribe clients with serious revenue, freelancers, and employed individual contributors have asked this. Simply put, they want to know if they should guest post. First off, what is a guest post? That’s pretty easy. A guest post…
We’ve arrived at a mission statement for the Hit Subscribe blog. As an aside, I recommend this to all of our clients, our followers, and our authors — your blog should have a mission statement that explains who you’re helping and what you’re helping them do. Here’s the Hit Subscribe blog’s mission statement: We help techies…