Stop Teaching Your SEO Vendor About Your Business
Work with a team that gets you. Not a team that frustrates you.
Stop Teaching Your SEO Vendor About Your Business
Work with a team that gets you. Not a team that frustrates you.
LET'S TALK SHOP
They Know SEO. They Don’t Know Your Space.
Most SEO vendors understand search. Very few understand your industry.
This hurts at the planning stage when you have to repeatedly tell your SEO partner that nobody technical actually says “automation testing,” even if Keyword Planner tells them it’s a winner.
It hurts at the content fulfillment stage when you find yourself saying, “I can’t explain it, exactly, but we can’t publish this.”
And it hurts at results time when you rank for beginner terms and have expert buyers.
After a few vendors like this, you’re probably ready to give up on the channel.
We Speak
Your Language.
But you don’t have to give up. And you definitely shouldn’t have to educate your partner.
Hit Subscribe started out as a developer marketing organization, founded by a developer and with an initial pool of developer authors. As we grew, we infused tradecraft knowledge into every stage of content planning and execution.
Over the years, we’ve expanded the bench, the knowledge, and the fields we cover. But we’ve never compromised on finding SMEs and involving them so that you can focus on marketing campaigns instead of teaching a vendor about your problem space.
You’re hiring us to do the work, not to teach us how to do it.
They Know SEO. They Don’t Know Your Space.
Most SEO vendors understand search. Very few understand your industry.
This hurts at the planning stage when you have to repeatedly tell your SEO partner that nobody technical actually says “automation testing,” even if Keyword Planner tells them it’s a winner.
It hurts at the content fulfillment stage when you find yourself saying, “I can’t explain it, exactly, but we can’t publish this.”
And it hurts at results time when you rank for beginner terms and have expert buyers.
After a few vendors like this, you’re probably ready to give up on the channel.
But you don’t have to give up. And you definitely shouldn’t have to educate your partner.
Hit Subscribe started out as a developer marketing organization, founded by a developer and with an initial pool of developer authors. As we grew, we infused tradecraft knowledge into every stage of content planning and execution.
Over the years, we’ve expanded the bench, the knowledge, and the fields we cover. But we’ve never compromised on finding SMEs and involving them so that you can focus on marketing campaigns instead of teaching a vendor about your problem space.
You’re hiring us to do the work,
not to teach us how to do it.
We Speak
Your Language.
Work With a Team That Actually Gets It
Work With a Team That Actually Gets It
We Know Technical. And We Know Search.
Hit Subscribe has spent years working in technical spaces where subject-matter credibility matters.
Our specialization helps us produce work that stands up to expert audiences without requiring your team to teach us the basics or rewrite everything we deliver.
TRUSTED BY
I know I can expect each blog post to be a top performer from an SEO perspective, offer educational content, and require little to no editing.
— Kiley at CloudBees
We Know Technical. And We Know Search.
For years, Hit Subscribe has helped teams execute ambitious content and search programs in highly competitive spaces, providing the expertise and capacity to clear backlogs, tackle priorities, and consistently get the work done.
TRUSTED BY
A Proven Process Built on Technical Expertise
Technical Expertise, Built Into the Process
01
Know What Matters
We understand technical buyers well enough to separate meaningful opportunities from keywords and topics that look good on paper but miss the audience.
02
Bring in the Right SMEs
We match the work with subject-matter experts who understand the topic and can write for people who know it too.
03
Keep the Bar High
We plan, create, and optimize for search without watering down the subject matter or producing content your technical audience would dismiss.
04
Get It Right Without the Back-and-Forth
You shouldn’t have to explain basic concepts, correct the terminology, or rewrite the work before you’re comfortable putting your name on it.
01
Know What Matters
We understand technical buyers well enough to separate meaningful opportunities from keywords and topics that look good on paper but miss the audience.
02
Bring in the Right SMEs
We match the work with subject-matter experts who understand the topic and can write for people who know it too.
03
Keep the Bar High
We plan, create, and optimize for search without watering down the subject matter or producing content your technical audience would dismiss.
04
Get It Right Without the Back-and-Forth
You shouldn’t have to explain basic concepts, correct the terminology, or rewrite the work before you’re comfortable putting your name on it.
Generic SEO Firm
Keyword data drives the topic
Targets what looks good in a keyword tool, even when it doesn’t reflect how technical buyers actually search.
Needs You to Teach the Basics
Your team spends time explaining terminology, correcting assumptions, and bringing the vendor up to speed.
Writes for the Search Engine
Content may be optimized, but it lacks the depth and nuance your technical audience expects.
Creates More Work for Your Team
Drafts come back needing corrections, rewrites, and rounds of feedback before you can publish.
Hit Subscribe
Knows the Technical Audience
We pair search data with an understanding of what technical buyers actually care about.
Brings the Right Expertise
We involve SMEs who already understand the subject matter and can speak credibly about it.
Writes for Experts and Search
We optimize for visibility without sacrificing the technical depth your audience expects.
Delivers Work You Can Publish
You spend less time correcting the basics and more time putting quality work into market.
Why Technical
Expertise Matters
Questions about getting started?
Questions about getting started?
How Is This Different From a Traditional SEO Agency?
We specialize in technical products and integrate with your team instead of operating at arm’s length.
What Industries Do You Work In?
Most often, technical spaces where subject-matter credibility matters, including SaaS, developer tooling, security, infrastructure, DevOps, and data.
Who Actually Writes the Content?
It depends on the program. For human-written content, we draw from our bench of subject-matter experts and practitioners.
What If We’ve Been Burned by an Agency Before?
Common story, and often why teams come to us. We’ve succeeded on an account where a previous, less specialized agency had failed.
How Involved Does Our Team Need to Be?
As much or as little as you want. We can take execution off your plate or work alongside your team, depending on your needs and available capacity.
Still Not Sure We’ll Get Your Space?
Let’s talk shop. Tell us about your product, meet the people behind Hit Subscribe, and see if we’re the kind of partner you’ve been looking for.
How Is This Different From a Traditional SEO Agency?
We specialize in technical products and integrate with your team instead of operating at arm’s length.
What Industries Do You Work In?
Most often, technical spaces where subject-matter credibility matters, including SaaS, developer tooling, security, infrastructure, DevOps, and data.
Who Actually Writes the Content?
It depends on the program. For human-written content, we draw from our bench of subject-matter experts and practitioners.
What If We’ve Been Burned by an Agency Before?
Common story, and often why teams come to us. We’ve succeeded on an account where a previous, less specialized agency had failed.
How Involved Does Our Team Need to Be?,
As much or as little as you want. We align on priorities upfront, then can take execution off your plate or work closely alongside your team, depending on what you need.
Still Not Sure We’ll Get Your Space?
Let’s talk shop. Tell us about your product, meet the people behind Hit Subscribe, and see if we’re the kind of partner you’ve been looking for.
You Shouldn’t Have to Teach Your SEO Partner How Your Industry Works.
Spend less time explaining your buyers, correcting the work, and bringing your vendor up to speed. Work with a team built to understand technical spaces and get to work.
You Shouldn’t Have to Teach Your SEO Partner How Your Industry Works.
Spend less time explaining your buyers, correcting the work, and bringing your vendor up to speed. Work with a team built to understand technical spaces and get to work.